RESULTS, NOT PROMISES
Six home-decor brands. Real numbers.
Every case study below is drawn from live Ads Manager data — Pinterest, Google, and Meta. No rounding up. No vanity metrics. If we ran it, we can show you the screenshot.
These are the longest-running, most fully-documented engagements from our 343+ project history — selected because they have full-period Ads Manager exports, cross-referenced revenue data, and client permission to publish. Shorter engagements and partial-period campaigns are not included here. Pinterest ROAS figures use Pinterest’s 30/30 conversion window with Conversions API + Tag deduplication. Google and Meta ROAS figures use each platform’s native attribution window.
BEST FOR: Showroom + ecommerce · High-AOV · U.S. market
$20K in. $308K out. How a New Jersey tile wholesaler owns Pinterest.
$20,662.23 spend → $308,523.76 BigCommerce revenue. 1,054 checkouts. $0.30 CPC. 19 months of full-funnel compounding.
BEST FOR: Premium Shopify brand · High-AOV · U.K. / EU market
£55K in. £408K out. +4,000% Shopify YoY. 212 campaigns.
London-based decorative lighting brand. £55,926.41 spend → £408,767.38 Pinterest revenue. Cross-referenced: $889,823.88 total Shopify sales. +4,000% year-over-year growth. 45.9% of revenue from Pinterest.
BEST FOR: Shopify ecommerce · Mid-AOV · Long-compounding U.S. brand
$63K in. $600K out. 22 months of compounding before the client pivoted to a new business.
U.S. personalized pillow brand. 5 core campaigns at 9.95×–11.72×. 1,547 checkouts. $388 AOV. Engagement concluded when client transitioned to accessories in 2025.
BEST FOR: Shopify ecommerce · Mid-budget scale · EU / European market
€41K in. €621K out. Scaled to €3K/mo without losing efficiency.
France-based wall décor brand. 30.1M impressions. €0.11 CPC. 1,365 checkouts at €455 AOV. Every campaign profitable — worst: 12.53×, best: 29.18×.
BEST FOR: High-AOV e-commerce · Multi-platform strategy · Google + Pinterest
$28K in. $199K out. 212 purchases at a $940 average order value.
U.S. rug brand. Pinterest-first strategy, Google layered after 3 months. Retargeting, branded search, and core keyword campaigns. 1.04M impressions, $1.31 CPC, 7.06× blended Google ROAS over 29 months.
BEST FOR: High-AOV e-commerce · Retargeting + ASC · Meta + Pinterest
$9,671 in. $90,348 out. 87 purchases at a $1,038 average order value.
U.S. handmade rug brand. Pinterest-first strategy, Meta layered after 4 months. Retargeting campaigns and low-budget Advantage+ Shopping Campaigns. 639K impressions, $0.42 CPC, 9.34× blended Meta ROAS over 17 months.
PEAK ROAS · PUBLISHED ON OUR SISTER SITE
$11,135 in. $444,733 out. Our highest-ROAS account — the full teardown lives on Pinterest Advertising Stuff.
Mid-to-high-end U.S. furniture retailer, August 2022 – May 2024. Pinterest catalog ads with conservative budget scaling: 599 checkouts at $0.26 average cost per conversion, AOVs of $600–$2,400. We publish long-form Pinterest teardowns on Pinterest Advertising Stuff, our sister publication — same team, same ad accounts — so the full month-by-month breakdown sits there rather than being duplicated here.
CASE STUDY CONTEXT
Questions about these results.
Are these Pinterest case studies based on real account data?
Yes. Each case study is written from live Pinterest Ads Manager, Shopify, or BigCommerce performance data shown in the individual case pages. The pages include screenshots and the time period used for each result.
Can every home decor brand expect the same ROAS?
No. ROAS depends on product-market fit, average order value, catalog quality, creative volume, landing page conversion rate, tracking accuracy, and how long the account has to gather signal. These cases show what is possible when those inputs are strong.
Which categories and platforms are represented here?
The case studies cover tile, rugs, lighting, pillows, and wall decor across U.S., U.K., and European markets — across Pinterest Ads, Google Ads, and Meta Ads. That mix is intentional: it shows performance across both ecommerce and showroom-influenced home decor buying journeys, and demonstrates how different platforms serve different stages of a buyer’s journey.
How should I compare my brand to these examples?
Start with category, AOV, visual quality, margin, and monthly ad budget. A tile showroom with a long project cycle should not benchmark itself exactly like a pillow brand with lower friction checkout behavior.
Written by Md Sharifuzzaman
FOUNDER, DECORADSPRO · 7 YEARS HOME-DECOR PAID MEDIA · PINTEREST CERTIFIED MEDIA BUYER · UPDATED JUNE 15, 2026
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Used by furniture, lighting, rug, tile and decor brands across the U.S., U.K., Canada and Europe.